To Top
Dining & Nightlife Discounts UAE

The London Project Announces The World’s First New Year’s Eve Restaurant NFT – Dubai

As the rise of NFTs further evolve, The London Project on Bluewaters Island in Dubai is pushing boundaries in the F&B world, as it announces the world’s first and only New Year’s Eve NFT in partnership with Cifris, a blockchain technology start-up that enables people to use NFTs for physical and tangible goods. Having gone live on December 16th at 12:00pm for a limited time release period, The London Project’s New Year’s Eve NFT will be available for purchase through, using a metamask wallet.

Priced at AED 50,000 to mark and celebrate the UAE’s Jubilee year, the NFT will grant four people prime terrace access to the glamourous ‘White & Gold’ NYE party on December 31st, where fine fare and free-flowing bubbles will be served alongside live performances by Jermain Jackman and a breathtaking display of fireworks along Dubai’s glittering skyline. Owner of the NFT will also receive VIP access to a private cabin on New Year’s Eve, where they will take a ride on Ain Dubai with their guests while sipping bubbles. The NFT holder will be provided with luxury transportation to and from the venue, a framed version of the NFT as a takeaway to celebrate its debut, plus more secret surprises on the night.

The owner of the NFT and their three guests will begin celebrations to ring in 2022 from 8:30pm on The London Project’s terrace, where they’ll enjoy four hours of premium beverages and free-flow bubbles, paired with a sumptuous meal. The party continues from 12.30am to 3:00am with an a la carte offering.

For dinner, the final feast of the year will comprise a range of indulgent dishes including caviar, oysters and foie gras, followed by mains of lamb rack, Chilean seabass, truffle ravioli and more. Not forgetting delicious desserts of caramelized fig chocolate mousse, lemon tarte, and a cheeseboard generously laid with blue, goats, cheddar, camembert, spiced chutney, and grapes.

A sensational atmosphere is to be expected throughout the evening, with live entertainment by Jermain Jackman, winner of hit TV show The Voice, DJ Rootical Deep and a live saxophonist, as well as front row seats to some of the city’s most sought-after, sweeping views of the New Year’s Eve fireworks across Bluewater’s Island, Jumeirah Beach Residence and Palm Jumeirah.

To purchase the The London Project’s NYE NFT or find out more, please visit

The London Project, +971 54 306 1822, or e-mail